Psychology & Human Behaviour · Behavioural Research
Go deeper. Real-world tasks that need more research, planning and a polished result.
Task 1 of 3
Use the EAST framework.
What to do
Design 5 honest nudges for a business you choose using EAST (Easy, Attractive, Social, Timely), such as getting customers to leave a review or rebook.
You’ll make
Done looks like
5 nudges with the reasoning for each.
Task 2 of 3
A small experiment, reported honestly.
What to do
Test two of your nudges with real people (a poll, post or landing page) and report the results, including if nothing changed.
You’ll make
Done looks like
Results for both nudges.
Task 3 of 3
Sign-up and cancellation fairness.
What to do
Audit sign-up and cancellation for 3 subscription apps or services against fair design rules you choose.
You’ll make
Done looks like
Scores for 3 flows with notes.
Learn before you build
Article guide
A catalogue of dark patterns with real examples.
Article guide
Psychology principles behind good interfaces, explained with examples.
Article guide
Four simple ways to apply behavioural insights.
Article guide
Research-backed UX articles from the most cited usability group.
Article guide
Plain explanations of cognitive biases.