Psychology & Human Behaviour · Behavioural Research
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Task 1 of 2
One industry, many examples.
What to do
Research how one industry (food delivery, edtech or fashion) uses behavioural tactics. Build a dataset of examples, classify them and recommend fair practices.
You’ll make
Done looks like
A report with a dataset and recommendations.
Task 2 of 2
15 nudges for marketing teams.
What to do
Write a playbook of 15 evidence-based, ethical nudges for marketing teams, with when to use each and its limits.
You’ll make
Done looks like
A playbook of 15 nudges with limits.
Learn before you build
Article guide
A catalogue of dark patterns with real examples.
Article guide
Psychology principles behind good interfaces, explained with examples.
Article guide
Four simple ways to apply behavioural insights.
Article guide
Research-backed UX articles from the most cited usability group.
Article guide
Plain explanations of cognitive biases.