Psychology & Human Behaviour · Behavioural Research
Start here. Short, guided tasks that build the basics and give you your first piece of proof.
Task 1 of 3
Screenshot and classify them.
What to do
Find 10 dark patterns on websites or apps (hidden costs, fake timers, hard-to-cancel subscriptions). Screenshot and classify each.
You’ll make
Done looks like
10 annotated screenshots, each classified.
Task 2 of 3
Each with a real marketing example.
What to do
Explain 5 cognitive biases that shape what people buy (anchoring, social proof, loss aversion, decoy effect, default effect), each with a real brand example.
You’ll make
Done looks like
An explainer with 5 brand examples.
Task 3 of 3
Make it honest and weigh the cost.
What to do
Redesign one dark pattern into an honest version and explain the business trade-off.
You’ll make
Done looks like
A before and after redesign with the trade-off explained.
Learn before you build
Article guide
A catalogue of dark patterns with real examples.
Article guide
Psychology principles behind good interfaces, explained with examples.
Article guide
Four simple ways to apply behavioural insights.
Article guide
Research-backed UX articles from the most cited usability group.
Article guide
Plain explanations of cognitive biases.