Investigations & Digital Trust · Deepfake Verification Analyst
Go deeper. Real-world tasks that need more research, planning and a polished result.
Task 1 of 3
Trace where a viral image came from.
What to do
Use reverse image search and metadata tools on 5 viral images used by brands or creators to find their original source and owner.
You’ll make
Done looks like
The original source of each image and how you found it.
Task 2 of 3
Make a short ad with AI tools.
What to do
Create a 15–30 second video ad for a brand using AI tools (script, voiceover, visuals). Document every tool and step.
You’ll make
Done looks like
A finished AI-assisted video ad and a list of tools and steps.
Task 3 of 3
What labels on AI content can prove.
What to do
Research content credentials and AI labels (C2PA, platform 'AI-generated' tags). Explain what they show and how a brand should label its AI content.
You’ll make
Done looks like
A clear explainer with a labelling recommendation.
Learn before you build
Free course
Free short courses on design, branding and social content.
Free tool
Reverse image search to find an image's source.
Free tool
AI image generation designed for commercial use.
Free tool
Check where videos and images came from.
Article guide
How content credentials show where media came from.