Psychology & Human Behaviour · Human Factors
Go deeper. Real-world tasks that need more research, planning and a polished result.
Task 1 of 3
Which button wording gets more clicks?
What to do
Test two versions of a button, headline or form with real people (a survey tool or two post versions). Report which worked better and why.
You’ll make
Done looks like
Results for both versions and your conclusion.
Task 2 of 3
Why people choose one brand over another.
What to do
Interview 5 customers of a business category. Build an affinity map of their reasons and write the key insights.
You’ll make
Done looks like
An affinity map and insight summary.
Task 3 of 3
Apply 10 usability rules.
What to do
Review a small business website against Nielsen's 10 usability heuristics and suggest improvements.
You’ll make
Done looks like
A heuristic review with prioritised fixes.
Learn before you build
Free tool
Free heatmaps and session recordings for any site.
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Free surveys for user research.
Article guide
Research-backed UX articles from the most cited usability group.
Article guide
Psychology principles behind good interfaces, explained with examples.
Article guide
Practical guides to user testing.