Investigations & Digital Trust · Fraud Intelligence
Start here. Short, guided tasks that build the basics and give you your first piece of proof.
Task 1 of 3
What customers love and hate.
What to do
Collect 50 reviews of a business from Google or app stores. Group them into themes and write what customers love, what annoys them and what they ask for.
You’ll make
Done looks like
Themes from 50 reviews with counts and quotes.
Task 2 of 3
Learn the signs of fake reviews.
What to do
Collect 20 reviews that look suspicious and 20 that look genuine. Note the patterns that separate them (wording, timing, profile, detail).
You’ll make
Done looks like
40 reviews labelled with the patterns you found.
Task 3 of 3
How a brand should reply.
What to do
Make a one-page guide for a business on replying to reviews: thank-you replies, handling complaints, and what never to say, with example replies.
You’ll make
Done looks like
A one-page guide with example replies.
Learn before you build
Free course
Free marketing, content and sales courses with certificates.
Free tool
Free dashboards that connect to Sheets, Analytics and more.
Article guide
How businesses manage and reply to reviews.
Article guide
Advice on reviews and reputation.
Article guide
What counts as a fake review.