Ethics, Law & Governance · AI Critical Review
Start here. Short, guided tasks that build the basics and give you your first piece of proof.
Task 1 of 3
Is it accurate, original and on-brand?
What to do
Ask an AI tool to write a 600-word blog post for a brand you choose. Check every fact, mark generic or repetitive lines, and rate its tone against the brand's real voice.
You’ll make
Done looks like
The post marked up with fact checks, weak lines and a tone score.
Task 2 of 3
Same task, three tools, one winner.
What to do
Give the same marketing brief (a product description or ad) to 3 AI tools. Compare the results on accuracy, creativity, tone and how much editing each needed.
You’ll make
Done looks like
A comparison table and your pick with reasons.
Task 3 of 3
Show what a good editor adds.
What to do
Take an AI draft for a brand's social post or email, edit it by hand, and show both versions side by side with notes on every change.
You’ll make
Done looks like
Before and after versions with every edit explained.
Learn before you build
Free course
A full free course on spotting misleading data, claims and charts.
Free course
Free, research-backed lessons on evaluating online information.
Free tool
Thousands of real AI failures to study, cite and learn from.
Free tool
Search fact-checks from publishers around the world in one place.
Article guide
A simple, powerful method for checking any claim.
Article guide
Techniques for getting more grounded, verifiable AI output.